Salary
Fans love Midnite because of all the epic ways to win. Unlike the alternatives out there, Midnite doesn’t feel like a website built 20 years ago. Our customers use our world-class sports, esports, and game wagering platform to interact with the games they care about. We are looking for a Senior Ad Tech Automation Manager to lead our newly created business function. Reporting into the Head of Performance Marketing, the Senior Ad Tech Automation Manager will be responsible for procuring and configuring a best-in-class Ad Tech stack, leading on all aspects of digital marketing automation and scaling of operations within the performance marketing department. This role involves working closely with the technology and product teams and other key stakeholders within the organisation. Responsibilities Build a high-performance Ad Tech Automation team driving material gains in digital performance (primarily new acquisition): Build great and collaborative relationship with the Performance Marketing channels Ownership of both procurement and onboarding of new Ad Tech across performance marketing channels Oversight of tracking infrastructure Manage key 3rd party vendors including but not limited to DMPs, CDPs, CMPs, ad-servers, TMS, ad-verification, MMPs, bid management (Marin etc), GA Auditing, fixing, installing and documenting the setup of technology vendors’ core code to ensure reliable results Ensuring that different technology systems are correctly aligned and integrated. Minimising the impact of match rates between systems Develop a rapidly iterative test and learn process that is “content driven” rather than not channel led Work closely with internal teams to troubleshoot problems and identify improvements Work closely with the technology and marketing product functions as the primary stakeholder for Performance Marketing and help ensure future requirements and needs are captured and understood by all parties involved and managed with visibility (roadmap) – responsible for “buy or build” decision making Drive the automation agenda: Optimisation automation: custom algorithms and APIs that can automate common optimisation tasks across display, paid social and paid search Creative automation: automating the process of creative approvals, testing, naming conventions and trafficking Scripting: Adword scripts automate common tasks in Adwords such as keyword (and negative) building, time targeting, split testing and disabling out of date promotions Utilising reporting API tools to bring together different systems into a unified reporting setup Build leading data capture capabilities and insight led mindset across the department Create data pipelines using Big Data ETL tech stack Work closely with the Data Marketing Effectiveness teams on measurement and data transformation initiatives Run AI analysis against your event level data set to gain powerful insights into users and data, unlocking the power of AI for our advertising campaigns Translating results from AI into marketing actions via integrations back into platforms and optimisation processes Using AI and Big data to customise reporting and optimisation to the specific needs of the business Highlighting any gaps or risks in the setup e.g 3P cookie deprecation or changes in mobile advertiser ID behaviour Research and identify ways to improve existing processes to deliver effectiveness gains and competitive advantage Requirements 5+ years of experience in Ad Tech Automation roles. Team player Analytical, focussed and results-driven Ability to work independently and within a rapidly evolving environment Ability to multi-task effectively Gambling experience a plus but not essential Second language Benefits A ground-floor role in which you’ll be integral to our company culture and help shape the direction. You’ll be part of a growing community of Midnite employees, partners, investors, and advisors, all focused on our common goal. We love to do things together with regular company-wide meetups, games night, and team retreats. Grab a piece of the pie. We offer competitive equity packages, from performance-based stock grants to Employee Stock Purchase Plans that allow teammates across the globe to feel like they own the place. Comprehensive Health insurance via Vitality so you can stay healthy. 25+ paid holidays and use-what-you-need sick days. Paid maternity, paternity, and adoption leave. Flexible long-term work options (remote and hybrid). Generous stipends for headphones and your remote work setup. Our team combines years of experience building world-class betting technology with deep esports and sports domain expertise. We are as intentional about building a durable company and inclusive culture as we are about perfecting our product, and are serious about flexible work and professional development. About usMidnite is a next-generation betting platform that is built for today’s fandom. We are a collective of engineers, quants, designers, and marketers who all share a passion for esports, sports, and gaming. We exist to bring fans together and enhance their interactions with their favourite games through the rush of winning money. Whether you want to back your favourite football team or put some money down to win your next game in Call of Duty, Midnite lets you get some skin in the game. Designed and built from the ground up with the newest technologies, we made Midnite for all levels of fandom. Making Midnite intuitive, immersive, and immediately understandable is hard work. But we believe that by keeping this our north star, we can make something truly awesome. We are backed by some of the world’s top investors that have brought you companies like Draftkings, Betfair, Revolut, Just Eat, and many more. With a central hub in London, we are a remote-first team spread out across the world all working together to shape a new era in wagering. Join us and become part of a passionate group of builders who are obsessed with crafting exceptional products for fans all over the world. We'd love your help.
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